Some mornings—not many, but some—you wake up to a new iPhone. Surprise! This is one of those mornings. And while today’s new iPhone acts just like the old one, it adds a certain special something. It’s red.
Yes, red, a bright, brilliant, gleaming red, a shade so bright it makes rose gold blush. The case is read. The buttons are red. The fiddly little nano-SIM tray? It’s red, too. The Apple logo? Not red. Sorry! But it really pops against all the rest of the red.
Inside, of course, the new iPhone 7 and iPhone 7 Plus have all the same internals as their space grey (and so on) counterparts. But that’s okay! New gadgets don’t have to be functionally different to make a difference. The new iPhone looks like a direct line between Commissioner Gordon and Batman. It looks like it’s been doused in a nail polish called You Look Ink-RED-Able. It looks like it was made from Iron Man’s shoulder pads. It’s red, you know?
And like the rest of Apple’s RED (the brand) products, a portion of the proceeds to toward the Global Fund, a group committed to fighting AIDS around the world. It’s available Friday, March 24, starting at $750 for a 128GB model.
It’s joined, also, by a much less red but no less significant new iPad, which also doesn’t add a ton in the performance area—there’s a wee processor upgrade—but does dramatically cut the entry price of a 9.7-inch Apple tablet. The new iPad starts at $330 for 32GB, down from $400 previously. And to finish out the housekeeping, Apple dropped the 16GB SE in favor of a 32GB entry model without upping the price. Oh, and the iPad Mini now comes only in a 128GB version, which seems like a lot of GB for a tiny tablet.
All of which seems nice enough, but let’s stay on point. There’s a red iPhone 7 now. And it looks kind of great.